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About Us

Kyricos & Associates (K&A)

KYRICOS & ASSOCIATES (K&A), LLC was founded by Mia Kyricos, an industry veteran with 25 years of experience working for wellness and hospitality-driven companies including Hyatt Hotels & Resorts, Spafinder Wellness Inc, EXOS, Starwood Hotels & Resorts Worldwide, Exhale Mind Body Spas, Canyon Ranch Health resorts and more. During her career, Kyricos developed a vast, global network of colleagues and associates from every corner of the world, traveling and working extensively across 100+ countries. Her goal in founding K&A was to better service the wellness, hospitality and lifestyle industries by leveraging her diverse network and reputation as an internationally-respected business leader, as well as wellness travel and lifestyle expert, in more meaningful ways.

Meet Mia, Our Chief Love Officer™

First, you might be thinking: What’s a Chief Love Officer? Mia recently studied and published findings on the power of LOVE as a business strategy, resulting in the development of a master class and a title upgrade to the world's first Chief Love Officer™.

Recently named the Leading Woman in Wellness, and Cornell University’s Alumna of the Year, Mia’s work and expertise has been featured in The New York Times, LA Times, Skift, Smart Money, Hotel Business, Travel Weekly, Market Watch and more. She sits on the advisory boards of Wellness for Cancer, Cornell University School of Hotel Administration, and the Global Wellness Institute™, a 501c3 non-profit educational foundation she helped to found. Her mission is to help people live well, and based on her latest research, to love more.

Lasting Impact

Advisory Board

When Tripadvisor needed a wellbeing thought leader to collaborate with on a specialized learning experience, it sought out a best-in-class partner who knew the landscape both commercially and internally. Gratefully, that partner was Kyricos & Associates.

Matt Gabree, VP Global Real Estate + Workplace, Tripadvisor

Unlike many management consultants out there, Kyricos & Associates has held several leadership and executive positions in operations, marketing, branding and development—both at the property level and at the corporate level—making them a great "secret weapon" for any company seeking cross-functional advice in the business of wellness. 

Gary Henken, Former Chairman at WTS International 

With a global network spanning fitness, spa, hospitality, health and wellness, along with a great sense of branding and positioning within the marketplace, I felt that partnering with Kyricos & Associates would be a smart move for a young brand like Greek Girl, and I was right.

Kathryn Sansone, Founder & CEO of Greek Girl Beauty

Mia's passion for building and living well, as well as her international hospitality, wellness, and branding expertise, has made her an invaluable asset to our team, and a pioneer in the wellness community space. I'm happy to call l her both avisor and friend. 

Steve Nygren, Owner & Founder of Serenbe Wellness Community

From building global brands to evaluating and developing health and wellness-related destinations, Kyricos & Associates has a keen sense of the market, brand strategy, and the talent required to make an impact. We are honored to be part of their network.

Claire Way, Managing Director of Spa Strategy

Kyricos & Associates experience working across multiple segments of the global wellness economy, not to mention their brand expertise, truly makes them an asset to any organization serious about positioning itself in the space. They remain one of our strongest advocates of our mission to empower wellness worldwide.

Susie Ellis, CEO & Chairman of the Global Wellness Institute

Not only is she an expert on the business of wellness and wellbeing, but she knows how to enable companies and leaders to truly thrive in the 21st century. Kyricos' thought leadership immediately made us think differently about how our company operates here in Portugal, and even inspired me to formally change my title to include, "Chief Love Officer (CLO)". 

Christina Amaro, CEO & CLO of Empower  Brands House

I have known Mia for many years. She is a true strategic thinker and leader in the global wellness and hospitality space. I strongly recommend her as an executive-level advisor for both the public and private sectors. She is highly capable to advise cross-functionally and cross-culturally—and is a pleasure to work with.

Philippe Bourguignon, Vice Chairman of Revolution Places

No one understands the business of wellness better. In a world with so much noise, Mia digests data, leans into her worldly and diverse experience, and proposes actionable suggestions that yield positive results. I'm grateful to have Mia on the CHILL team.

Laura Sage, CEO & Founder of CHILL Meditation, LLC

Not only has Kyricos & Associates helped us to better tell our story—whether to B2C, B2B or even prospective investors – but they've also identified more meaningful prospects while personally connecting us to members of their global network. It’s clear that K&A has earned a strong, global reputation for which we are grateful, and we consider Mia to be a valuable extension of our leadership team.

Colin Lawlor, CEO of Sleep Score Labs

Mia is a true global leader in the "business of wellness" and has brought a unique perspective and fresh energy as the WW Global Innovation plans unfold. She understands both the B2B and B2C worlds, which is rare.

Dondenna Bradley, Former Global Head of Innovation WW (Weight Watchers)

What Our Clients Say


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