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Globally Advancing the Business of Wellness & Wellbeing™

We're strategically changing how organizations approach wellness.

With deep roots leading wellness-driven hospitality, tourism and healthy lifestyle brands, Kyricos & Associates (K&A) understands the rapid evolution of all things “well” and the pressures this demand puts on businesses today. In response, we’ve created a proprietary approach—our Ecosystem of Wellbeing®—to help organizations of all kinds create purpose-driven wellness strategies designed to make companies, brands, products, services, and workplaces inherently well.

OUR PHILOSOPHY

We’re All Part of an Ecosystem of Wellbeing®

Twenty-first century companies are now expected to care for the wellbeing of people, community and planet. And we’re here to help as your advisory Chief Wellbeing Officer.

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Unlike many management consultants out there, Kyricos & Associates has held several leadership and executive positions in operations, marketing, branding and development—both at the property level and at the corporate level—making them a great "secret weapon" for any company seeking cross-functional advice in the business of wellness. 

Gary Henken

 Former Chairman at WTS International 

OUR PROPRIETARY FRAMEWORK

How Our Ecosystem of Wellbeing® Works

Whether your goal is to launch or evolve a wellness-related brand, product or service, advance the wellbeing of your workplace, or yes, leave your community better off than when you found it, we help you identify and activate your own unique Ecosystem of Wellbeing®. Making wellness part of your DNA—not just your P&L.

Contact Us to Learn More
Founder Spotlight

Mia Featured in Spa Business 

We’re proud to share that our founder & CWO, Mia Kyricos, has been featured in Spa Business magazine  in a compelling interview on the rise of Chief Wellness Officers. In the article, Mia offers a forward-thinking perspective on how wellness leadership is expanding beyond traditional boundaries—and what this shift means for businesses, communities, and the future of our industry.

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WHO WE'VE WORKED WITH
OUR SERVICES

Ways We Achieve Wellbeing with You

As a global network of business leaders and wellness experts, we help senior leadership teams identify business opportunities, achieve brand and business objectives, and solve cross-functional business challenges by leveraging wellness as a strategic differentiator. In addition, we are globally networked and regularly connect business owners, consultants and companies to one another for the purposes of developing strategic partnerships and business relationships to solve any of the following needs.

Brand Strategy & Company Positioning

We evaluate and optimize how companies position themselves in the marketplace, inclusive of wellness-driven brands, products and services...

Wellness Strategy & Workplace Wellbeing

We serve as wellness industry experts to help advise business plans, executive level meetings, and strategic planning sessions...

Guest Experiences & Product Evaluation

We conduct site evaluations of existing wellness, hospitality and service-driven operations to optimize the guest experience and business performance...

Development & Operational Guidance

We offer strategic guidance for the effective development and operations of service-based enterprises and real-estate-driven assets...

Keynote Speaking & Industry Expertise

We regularly help to evangelize the business of wellness by keynoting conferences and events or serving as third-party experts...

Global Network of Wellness Leaders

We believe in the power of fostering community and connections, and have had the good fortune to do so around the world...

OUR THOUGHT LEADERSHIP

Fostering a Well World

Our founder, Mia Kyricos, is a globally respected thought leader in the business of wellness, hospitality, and brand strategy. Her work and expertise have been featured in The New York Times, LA Times, Skift, Smart Money, Hotel Business, Travel Weekly, Real Simple, Market Watch, and more. Here we share examples and insights on how Mia and the team help people to live well—and love more—around the world.

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