Kyricos & Associates

Global Experience. Local Relevance. Immediate Impact.


KYRICOS & ASSOCIATES is a boutique advisory firm providing strategic guidance to the wellness and hospitality industries on a global scale. We help organizations to develop, market, operate, evaluate, communicate, optimize or expand their businesses in truly impactful ways. From the chief executive to the line-level employee, we provide global experience with local relevance to help achieve key business objectives.


We serve the world of wellness and hospitality (including spas, hotels & resorts, private clubs, restaurants, wellness communities, integrative health centers, tourism bureaus & more) as well as well-focused lifestyle brands and workplace environments. We also work with the partners and suppliers who help support them. Ultimately, we exist to help you flourish, wellfully.


We meet with you, listen to your needs, and identify what is needed for your ultimate success. From there, we use our "5E Approach" and as appropriate, tap into a vast network of global associates – each with winning track records in their respective fields – to customize a team capable of realizing your vision together.

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Kyricos & Associates

History & Founder


KYRICOS & ASSOCIATES (K&A) was founded by Mia Kyricos, an industry veteran with two decades of experience working for hotel, restaurant, private club, spa, wellness and technology companies. During her career, Kyricos developed a vast, global network of colleagues and associates from every corner of the world, traveling and working extensively across 100+ countries. Her goal in founding K&A was to better service the wellness and hospitality industries by leveraging her diverse network – including former colleagues, independent consultants, partners and services providers – in more meaningful ways.

Kyricos has held several executive-level positions including Chief Brand Officer of Spafinder Wellness, Inc., where she helped to reposition the company as a wellness lifestyle brand as well as Vice President of Core Performance where she oversaw operations of corporate wellness centers, fitness and health-related deployments at Fortune 500 companies. She also spent seven years at Starwood Hotels & Resorts Worldwide, Inc. as Director of Global Spa Brands & Programming where she lead the development, marketing and operations of (6) international spa brands.

Kyricos sits on the Board of the Global Wellness Summit (GWS), is an Advisory Board Member of the University of California Irvine (UCI), and chairs the Wellness Community Initiative for the Global Wellness Institute. She is a frequent speaker and contributing writer to hospitality publications and associations worldwide, and has been featured in popular business and trade publications including The New York Times, LA Times, CNN, Smart Money, Hotel Business, Travel Weekly, Lodging, Real Simple, Spa Business, Spa China, Market Watch, and Healing Arts. Follow her on Twitter (@mkyricos) or join her network via LinkedIn (